The market today is littered with offers of various products and services. For companies, that means it’s a constant struggle to stay competitive. Users, on the other hand, are spoiled for choice. It is not always easy to find the right one right away. Especially when it comes to larger investments, it is advisable to take your time and compare offers. There is no question about that. 

However, when comparing, care should be taken not to compare pears with apples.

Let’s take document processing software as an example. 

It is not possible to make a blanket statement: Software is equal to software or document processing is equal to document processing. Document processing in a document management system (“apple”) usually does not have the same capabilities/possibilities as software developed exclusively for document processing (“pear”). You may be thinking: both are for processing data after all. Yes, they are. And yet, one is a pear and the other is an apple. 

With DOC² we have a document processing solution that brings you far more benefits. DOC² uses AI swarm intelligence that allows you to continuously benefit from the experience of other customers, so you don’t have to start from scratch. It is reliable and self-learning, even with user corrections, and complex calculations are no problem.

Take your time, but not too much :-), when making your decisions and always ask yourself the questions “Am I comparing pears with apples?” or “Apples with apples?”

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Image credits: Header & Featured image from Polydocs